COPYWRITING
OUTER BANKS HEALTH
NEWSLETTER
For over 36 editions, I served as the lead writer for the Health Coach, a bi-monthly newsletter dedicated to providing health and wellness guidance to the Outer Banks community. I researched and wrote the feature articles on a wide range of health topics, interviewing medical experts to ensure the content was insightful, credible, and actionable. In addition to crafting engaging, informative pieces, I also developed the Health Coach name to reflect the newsletter’s mission—empowering readers with expert-driven advice to lead healthier lives. Click thumbnails to read articles.
OUTER BANKS HEALTH
YouTube video Descriptions
I led a recruitment marketing campaign that included Google ads which featured videos aimed at attracting professionals in nursing, respiratory therapy, family medicine, and cardiology. In addition to organizing and directing the videos, I crafted descriptions for the assets on YouTube that combined engaging copy with smart keyword research. Click thumbnails to read descriptions.
STORIES, BLOGS & ARTICLES
A story I wrote about a patient who made big changes in her life with the help of Outer Banks Health’s wellness services. (Click to read)
Mike Miller is a passionate community member who wanted to help others navigate the healthcare system. I interviewed him and wrote this story. (Click to read)
A blog I wrote for Eastern Educational Resource Collaborative on the subject of equitable grading systems in our schools. (Click to read)
I designed this employee communication piece for the Shared Services division of the Washington Post, and wrote the lead article about the increase in air travel ancillary fees. (View PDF)